Snap Inc. has officially ended its $400 million partnership with Perplexity, which aimed to incorporate an AI search engine into the Snapchat app. This decision was disclosed in Snap's latest earnings report, revealing that the two companies amicably concluded their relationship earlier this year. The collaboration was first announced in November 2022, with plans to roll out Perplexity's technology to enhance user experience. However, the feature only went through testing phases and was never fully implemented. Snap had anticipated generating revenue from this partnership by early 2026, but ongoing challenges in agreeing on a broader rollout led to the termination. Perplexity has not yet commented on the situation.