Amazon has introduced 'Join the Chat', an innovative AI-powered feature aimed at enhancing the online shopping experience. Announced on Tuesday, this tool allows users to ask questions about products and receive immediate audio responses from AI shopping experts. Designed to streamline the browsing process, it enables shoppers to inquire about product suitability or comfort without sifting through lengthy descriptions or reviews. The feature creates a conversational atmosphere, allowing users to steer the dialogue with follow-up questions, thus personalizing their shopping journey. This interactive tool is part of Amazon's broader initiative called 'Hear the highlights', which provides audio summaries on product pages. First tested in May last year, 'Join the Chat' is now accessible for millions of products within the Amazon Shopping app. Users can activate the feature by tapping the 'Hear the highlights' button on product pages, allowing for a seamless shopping experience as audio continues to play in the background while browsing. This rollout adds to Amazon's expanding suite of AI shopping tools, which includes product comparison assistants and personalized recommendations.