Arun Narayan, CEO of Tanishq, predicts that the recent decline in gold prices could stimulate demand for gold jewellery during the upcoming wedding season, particularly on Akshaya Tritiya, which falls on April 19 this year. Currently, gold is priced at ₹1.47 lakh per 10 grams, down from a peak of about ₹1.8 lakh in late January. This price drop is expected to encourage buyers to advance their purchases. Narayan noted a shift in consumer preferences towards 18-carat and lightweight jewellery in eastern and northern markets, while heavier pieces are favored in the west and south. Tanishq has prepared an inventory of lower caratage jewellery and anticipates strong sales, particularly from old gold exchanges, which now account for over 50% of their sales. Additionally, global market conditions, including geopolitical tensions, are influencing gold prices, which fell 1.6% to nearly $4,600 an ounce recently.