A recent survey conducted by The Works indicates a growing trend among children who are treating physical books like tablets, with over 33% attempting to pinch and zoom on pages. This shift has raised concerns among parents, with nearly 80% fearing that traditional books could soon be obsolete. The survey also highlighted that many children struggle to concentrate on reading, with almost half admitting they only read because of school requirements. Additionally, 50% of parents reported avoiding book purchases due to their high costs. However, there is a silver lining; about 49% of children still express a desire to read for pleasure. In response to these challenges, The Works has initiated the Find Your Story Book Bus tour, in partnership with the National Literacy Trust, to distribute free books across the UK, starting in Wythenshawe, Manchester. Gavin Peck, CEO of The Works, emphasized the importance of access to books in fostering imagination and creativity among children.