JSW Sports to Manage Bengal Pro T20 League for Three Years
JSW Sports bags three-year mandate to run Bengal Pro T20 League
The Economic TimesImage: The Economic Times
JSW Sports has secured a three-year partnership with the Cricket Association of Bengal to manage the Bengal Pro T20 League, enhancing its commercial and operational aspects. The league will expand to include a ninth franchise, Novus Purulia Royals, and aims to strengthen its position as a leading domestic T20 platform in India.
- 01JSW Sports will oversee the Bengal Pro T20 League's commercialization and operations for three years.
- 02The league will introduce a new franchise, Novus Purulia Royals, expanding its team count to nine.
- 03The partnership aims to enhance fan engagement and operational efficiency.
- 04JSW Sports plans to develop sustainable pathways for emerging cricket talent.
- 05The league features both men's and women's competitions, attracting regional interest.
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JSW Sports has been awarded a three-year mandate by the Cricket Association of Bengal (CAB) to manage the Bengal Pro T20 League, focusing on its commercialization, marketing, and operations. This partnership was announced during the Season 3 launch event in Kolkata, attended by CAB president Sourav Ganguly. The upcoming season will see the introduction of a new franchise, Novus Purulia Royals, bringing the total to nine teams, including existing franchises like Sobisco Smashers Malda and Murshidabad Kings & Queens. JSW Sports aims to enhance the league's visibility and quality, positioning it as a key player in India's domestic T20 landscape. CEO Divyanshu Singh emphasized the potential for the league to resonate both locally and nationally, while CAB secretary Bablu Kolay expressed confidence in JSW's expertise to elevate the competition. The collaboration will also focus on talent development and innovative fan engagement strategies.
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This partnership is expected to enhance the quality of cricket in Bengal, providing more opportunities for local talent and increasing fan engagement.
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