JSW Sports has been awarded a three-year mandate by the Cricket Association of Bengal (CAB) to manage the Bengal Pro T20 League, focusing on its commercialization, marketing, and operations. This partnership was announced during the Season 3 launch event in Kolkata, attended by CAB president Sourav Ganguly. The upcoming season will see the introduction of a new franchise, Novus Purulia Royals, bringing the total to nine teams, including existing franchises like Sobisco Smashers Malda and Murshidabad Kings & Queens. JSW Sports aims to enhance the league's visibility and quality, positioning it as a key player in India's domestic T20 landscape. CEO Divyanshu Singh emphasized the potential for the league to resonate both locally and nationally, while CAB secretary Bablu Kolay expressed confidence in JSW's expertise to elevate the competition. The collaboration will also focus on talent development and innovative fan engagement strategies.