Aman Gupta, co-founder of the consumer electronics brand boAt, has successfully raised ₹100 crore (approximately $12 million USD) in seed funding for his new venture, OffBeat Studios. The funding round was led by Bessemer Venture Partners, a prominent venture capital firm known for its investments in companies like Anthropic, Shopify, and Canva. Gupta announced the funding on LinkedIn, highlighting his desire for partners who can provide strategic support and insights into technology and AI, rather than just capital. He likened choosing an investor to selecting a life partner, emphasizing the need for compatibility in navigating business challenges.

OffBeat Studios was introduced on March 3, 2026, marking a significant shift in Gupta's career as he transitions from a non-executive role at boAt. However, specific details about the new venture's business model, sector focus, and launch timeline remain unclear. Gupta's strong association with boAt's marketing strategy and his role as a judge on Shark Tank India have contributed to his visibility in the entrepreneurial landscape.

In related news, boAt's parent company, Imagine Marketing, has received approval from the Securities and Exchange Board of India (SEBI) for its initial public offering (IPO). This follows a significant leadership reshuffle at boAt, with co-founder Sameer Mehta moving to an executive director position and Gaurav Nayyar stepping in as CEO. The company is reportedly targeting a valuation of around ₹13,000 crore (approximately $1.56 billion USD) for its IPO, which marks its second attempt to go public.