The Delhi High Court has provided interim relief to Aniruddhacharya, widely recognized as 'Pookie Baba', by safeguarding his personality rights. In a ruling dated March 30, Justice Tushar Rao Gedela directed major social media platforms, including Meta, X, and Google, to remove content that unlawfully used or imitated his persona. The court noted that Aniruddhacharya, a prominent spiritual figure, has built a significant reputation over decades. It found that the content in question was not merely parody but disparaging, infringing upon his rights and potentially damaging his image. Aniruddhacharya's plea highlighted concerns over multiple entities exploiting his persona for commercial benefits without authorization. The court emphasized that unauthorized use of an individual's name, voice, and image constitutes an infringement of personality rights, and failure to provide immediate relief could result in irreparable harm.