AJ Orbach, the co-founder of Triple Whale, an e-commerce analytics company based in Ohio, has publicly apologized for messaging an employee on their wedding day. The incident began when Orbach shared a Slack message asking the employee how they were doing, to which the employee responded that they had just gotten married but were back online. This post, which praised the employee's dedication, drew significant backlash online, leading to its deletion. In his follow-up apology, Orbach admitted that he should not have contacted the employee during their personal time and recognized the criticism of his leadership and company culture. He expressed regret for allowing his excitement about the company's work to overshadow the respect for employee boundaries, promising to uphold the company's values of integrity and honesty moving forward. Orbach concluded by stating that he would strive to set a better example for his team.