During the NCAA Final Four held at Lucas Oil Stadium in Indianapolis, The Chainsmokers performed between the semifinal games, a move that drew considerable backlash on social media. Critics argued that the concert interrupted the flow of the games and detracted from the basketball experience. Dave Aussenberg, a music sponsorship agent at Creative Artists Agency (CAA), noted that the inclusion of musical acts is increasingly requested by clients, aiming to attract casual fans and enhance the event atmosphere. While some fans enjoyed the performance, many expressed their preference for uninterrupted basketball, highlighting the ongoing debate about the balance between sports and entertainment at major events. The mixed reviews underscore the challenge of catering to diverse audience preferences in the evolving landscape of sports entertainment.