India's supplement market has seen significant growth, particularly among the 200 million people over 50, fueled by increased health awareness and a desire to maintain an active lifestyle post-Covid. Dr. Radhika Vishveshwar, Medical Advisor at Meru Life, highlights a common issue where individuals often choose supplements based on recommendations or advertisements rather than actual health needs. For example, many adults take high doses of Vitamin D without retesting their levels, which can lead to complications such as calcium buildup in the blood. Experts stress the importance of informed supplementation, advocating for blood tests to determine actual deficiencies before starting any regimen. Mihir Karkare, Co-founder & CEO of Meru Activs, emphasizes that while supplements can be beneficial, they must be tailored to individual needs and reviewed periodically. A suggested framework for those over 50 includes starting with a blood test, personalizing supplement choices, ensuring proper absorption, and consulting healthcare professionals to maintain a balanced routine.