Aman Gupta, co-founder of the Indian consumer electronics brand boAt, has raised ₹100 crore (approximately $12 million USD) in seed funding for his new venture OFF/BEAT. The funding round was led by Bessemer Venture Partners, a firm known for investing in successful global companies like Shopify, Canva, and LinkedIn. OFF/BEAT is designed to operate at the intersection of technology, artificial intelligence (AI), and the evolving aspirations of consumers in India. While specific details regarding the business model are still limited, Gupta aims to leverage his experience in creating a consumer brand that resonates with modern Indian consumers. He indicated that the decision to raise capital was motivated by the strategic value of the investors rather than an immediate funding need. Gupta stated, “I didn’t raise capital because I needed the cheque. I raised it because Anant, Vishal, and Bessemer’s partners across the world bring speed, credibility, network, and strategic support that money alone cannot buy.” Anant Vidur Puri, a partner at Bessemer, praised Gupta's ability to anticipate shifts in consumer behavior, stating that Gupta's insights into aspiration and identity have been instrumental in building boAt and will be crucial for OFF/BEAT in a market increasingly influenced by AI.