Yash Goliya, who founded Suryudey Plastic Electronics Pvt Ltd in Mumbai, is revolutionizing winter wear with lightweight heated jackets that utilize printed electronics technology. Unlike traditional jackets, which are bulky and seasonal, these jackets are designed for year-round use, employing conductive ink printed onto thermoplastic polyurethane. This innovative method allows for complex circuitry while maintaining comfort. Goliya's startup has also ventured into medical devices featuring printed sensors and connected textiles for NFC, Bluetooth, and RFID connectivity. As the company prepares to launch its jackets before winter, it faces challenges such as rising silver prices, prompting a shift to alternative materials like copper. Suryudey is committed to in-house manufacturing, enhancing control over production processes. Following the jacket launch, Goliya plans to seek funding for further expansion and product development.