Google is evolving its AI search capabilities by introducing an 'Expert Advice' section that prominently features firsthand accounts from social media platforms, including Reddit. This new section will display quotes and perspectives from public discussions, allowing users to access diverse viewpoints directly within search results. Additionally, Google plans to link to in-depth articles at the end of AI responses, enhancing the depth of information available. The update reflects a broader trend where Google acknowledges the value of community-sourced information, especially as Reddit is seen as a more useful resource by some users. As of 2025, Google has indicated that its AI tools are driving more searches and generating higher-quality clicks on the websites referenced. However, the effectiveness of this approach in revitalizing the number of publications Google cites remains to be seen, especially as AI responses often provide answers without the need to visit external sites.