Drake Promotes New Album ICEMAN by 'Freezing' Toronto's CN Tower
Toronto "freezes" the CN Tower to promote Drake's "ICEMAN" album as part of his "Episode 4" livestream
Sportskeeda
Image: Sportskeeda
Drake promoted his upcoming album ICEMAN by illuminating Toronto's CN Tower in icy blue during the livestream of Episode 4 of his ICEMAN series on May 14. The display utilized 75 projectors and attracted both online viewers and a live audience, culminating in a fireworks show at Harbourfront Centre.
- 01The CN Tower was illuminated using 75 projectors, producing 2,572,000 lumens and 138,240,000 pixels.
- 02The livestream featured appearances from notable figures including DJ Akademiks and Drake's son, Adonis.
- 03Drake previously revealed the album's release date using a 25-foot ice sculpture in April 2026.
- 04ICEMAN is part of a trio of albums released on May 15, 2026, alongside Maid of Honour and Habibti.
- 05The CN Tower has been referenced in Drake's music before, including a song titled 'CN Tower' from his 2025 album.
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Drake's promotional strategy for his highly anticipated album ICEMAN included a stunning display at Toronto's CN Tower, which was transformed with an icy blue glow during the livestream of Episode 4 of his ICEMAN series on May 14, 2026. This visual spectacle was created using 75 projectors, generating an impressive 2,572,000 lumens and featuring 138,240,000 pixels. Fans gathered both online and outside the tower to witness the transformation, which was complemented by an appearance of an 'ICEMAN' truck on the Don Valley Parkway. The livestream showcased Drake interacting with the CN Tower, including scenes of him walking atop the landmark. The episode also included cameos from various personalities and concluded with a 10-minute fireworks display at Harbourfront Centre. This is not Drake's first icy-themed promotion; earlier, he unveiled a 25-foot ice sculpture containing the album's release date, which attracted crowds eager to break it down. ICEMAN, along with two surprise albums, Maid of Honour and Habibti, was officially released on May 15, 2026.
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The promotional event attracted significant local attention, enhancing community engagement through a unique visual spectacle.
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