Drake's promotional strategy for his highly anticipated album ICEMAN included a stunning display at Toronto's CN Tower, which was transformed with an icy blue glow during the livestream of Episode 4 of his ICEMAN series on May 14, 2026. This visual spectacle was created using 75 projectors, generating an impressive 2,572,000 lumens and featuring 138,240,000 pixels. Fans gathered both online and outside the tower to witness the transformation, which was complemented by an appearance of an 'ICEMAN' truck on the Don Valley Parkway. The livestream showcased Drake interacting with the CN Tower, including scenes of him walking atop the landmark. The episode also included cameos from various personalities and concluded with a 10-minute fireworks display at Harbourfront Centre. This is not Drake's first icy-themed promotion; earlier, he unveiled a 25-foot ice sculpture containing the album's release date, which attracted crowds eager to break it down. ICEMAN, along with two surprise albums, Maid of Honour and Habibti, was officially released on May 15, 2026.