In response to increasing gambling issues amid the UK's cost of living crisis, Nationwide has launched a 72-hour gambling block feature for its members. This opt-in feature aims to provide a safety net for customers by preventing them from placing bets for three full days after activation. Kathryn Townsend, head of customer vulnerability at Nationwide, emphasized the importance of offering support without judgment, allowing customers to make informed decisions. The block restricts card payments, online transactions, and in-store purchases at gambling establishments, ensuring that even stored card details cannot be used during this period. However, the building society cannot block certain purchases like scratch cards or lottery tickets, as this depends on individual shop systems. Additionally, Nationwide cannot prevent bank transfers or payments made through banking apps. Customers are encouraged to cancel any existing recurring payments to gambling companies when they activate the block, reinforcing the initiative's goal to promote responsible gambling.