Zomato, the largest food delivery app in India, has decided to drop a controversial contract clause that penalized restaurants for offering lower prices to dine-in customers. This clause allowed Zomato to fine restaurants if their prices for eat-in or self-delivery were less than those listed on its app. The National Restaurant Association of India, representing over 500,000 outlets, opposed this policy, arguing it restricted their pricing autonomy. Sagar J. Daryani, president of the association, expressed appreciation for Zomato's assurance that price parity would no longer be enforced. The clause, although never enforced, raised concerns about antitrust violations, with legal experts suggesting it could hurt competition. The Indian food services market, currently valued at $94 billion, is expected to grow to $153 billion by 2031. Zomato's decision reflects a response to increasing competition from major players like Domino's and KFC, as well as regulatory scrutiny following past antitrust investigations involving the company and its rival Swiggy.