Zee Entertainment has officially secured the media rights for 39 FIFA events, including the highly anticipated FIFA World Cup 2026, FIFA Women's World Cup 2027, and FIFA World Cup 2030. This agreement allows Zee to broadcast these major football tournaments in India from 2026 through 2034, significantly enhancing its sports programming. The FIFA World Cup will kick off on June 11, 2026, across the United States, Mexico, and Canada, with coverage available on Zee's Unite8 Sports channels and streaming on Zee5. The broadcasts will feature not only live matches but also highlights, analysis shows, and exclusive FIFA documentary content. Zee's expansion into sports broadcasting aligns with the rising viewership of football in India, driven by international tournaments and a burgeoning digital audience. As part of this initiative, Zee has launched four dedicated sports channels under the Unite8 brand, aiming to cater to football fans across diverse demographics. CEO Punit Goenka expressed enthusiasm for bringing such significant sporting events to Indian viewers, highlighting the company's strategic investment in sports properties.