Zee Entertainment is currently negotiating with FIFA for the broadcasting rights to the 2026 World Cup in India. This development comes as talks between FIFA and a joint venture of Reliance and Disney have reached an impasse. FIFA had initially demanded $100 million for the rights but has since lowered its expectations to around $60 million, which is still significantly higher than the $20 million offered by Reliance-Disney, led by Mukesh Ambani. Zee's negotiations are part of its strategy to bolster its sports content through the launch of Unite8 Sports, a dedicated portfolio of sports channels. The 2026 World Cup, set to take place from June 11 to July 19, will be the first to feature 48 teams and will be co-hosted by the U.S., Canada, and Mexico. Additionally, Human Rights Watch has called on FIFA to push for an 'ICE Truce' to ensure the protection of rights for fans and participants during the event, highlighting concerns over immigration enforcement under the Trump administration.