Women voters in West Bengal play a pivotal role in elections, significantly influencing outcomes. They account for approximately 50% of the electorate and have largely supported the Trinamool Congress (TMC) led by Mamata Banerjee. In response, the Bharatiya Janata Party (BJP) is targeting this demographic with Smriti Irani, a prominent party leader known for her engaging campaign style and proficiency in Bangla. Irani's rallies focus on direct interaction, allowing her to connect effectively with voters. She emphasizes her local ties, countering the BJP's 'outsider' image. Meanwhile, the TMC has fielded Saayoni Ghosh, a first-time MP and head of the party's youth wing. Ghosh's informal approach, which includes singing and engaging with the crowd, aims to resonate with voters, especially women. As both parties ramp up their campaigns, the battle for the women's vote bank is heating up, with both Irani and Ghosh emerging as key figures in their respective strategies.