Morrisons has announced the rollout of Sensory Support Boxes across its 500 UK stores, becoming the second supermarket to implement such an initiative following Tesco. This program, which launches in April 2023 to coincide with World Autism Acceptance Month, is in collaboration with the National Autistic Society and aims to make shopping more inclusive for neurodivergent customers. Morrisons recognizes that the sensory environment of supermarkets can be overwhelming for many individuals, and has designed these boxes to help alleviate anxiety. Each box will contain items such as fidget balls, spinners, drawing boards, and squish mats, which are intended to enhance focus and provide a calming experience. Customers can access these boxes by visiting the Customer Service Kiosk at their local store. Tesco had previously introduced a similar initiative in 2024, providing sensory support items in its stores and mobile phone shops. Both supermarket chains emphasize the importance of creating a welcoming environment for all shoppers, particularly those with sensory sensitivities.