Morrisons Joins Tesco in Launching Sensory Support Boxes for Neurodivergent Shoppers
Morrisons and Tesco first UK supermarkets to introduce new rule at 1.3k stores

Image: Dailystar Co Uk
Morrisons has introduced Sensory Support Boxes in partnership with the National Autistic Society, becoming the second UK supermarket to do so after Tesco. The initiative, aimed at making shopping more inclusive for neurodivergent customers, will roll out across all 500 Morrisons stores by the end of May 2023.
- 01Morrisons' Sensory Support Boxes will include fidget balls, spinners, drawing boards, and squish mats to help alleviate anxiety for neurodivergent shoppers.
- 02The initiative launches in April 2023, coinciding with World Autism Acceptance Month.
- 03Customers can request a Sensory Support Box at the Customer Service Kiosk in Morrisons stores.
- 04Tesco initiated a similar program in 2024, offering communication cards, ear defenders, and fidget toys across its locations.
- 05Both supermarkets aim to create a more inclusive shopping environment for autistic individuals and their families.
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Morrisons has announced the rollout of Sensory Support Boxes across its 500 UK stores, becoming the second supermarket to implement such an initiative following Tesco. This program, which launches in April 2023 to coincide with World Autism Acceptance Month, is in collaboration with the National Autistic Society and aims to make shopping more inclusive for neurodivergent customers. Morrisons recognizes that the sensory environment of supermarkets can be overwhelming for many individuals, and has designed these boxes to help alleviate anxiety. Each box will contain items such as fidget balls, spinners, drawing boards, and squish mats, which are intended to enhance focus and provide a calming experience. Customers can access these boxes by visiting the Customer Service Kiosk at their local store. Tesco had previously introduced a similar initiative in 2024, providing sensory support items in its stores and mobile phone shops. Both supermarket chains emphasize the importance of creating a welcoming environment for all shoppers, particularly those with sensory sensitivities.
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This initiative aims to improve the shopping experience for neurodivergent individuals, making it easier for them to navigate stores.
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