China will have full access to the 2026 FIFA World Cup, thanks to a new multi-year broadcasting agreement between state-owned broadcaster CCTV and FIFA. This deal, which also includes the 2030 men's World Cup and the 2027 and 2031 women's World Cups, marks a significant resolution to months of stalled negotiations that could have left China without coverage of the tournament. CCTV will broadcast every match through linear and digital platforms, with popular streaming service Migu expected to sub-license from CCTV to enhance digital reach. The financial terms of the agreement are approximately $60 million for the 2026 tournament, a notable compromise from FIFA’s initial asking price, which was reported to be in the nine-figure range. The negotiations were complicated by China's absence from the men's tournament since 2002, which diminished local interest and justified FIFA's high valuation. With this agreement in place, India is now the only major market yet to secure broadcasting rights for the 2026 World Cup, raising concerns about potential blackouts in one of the fastest-growing football audiences.