The China Media Group (CMG), the parent organization of China's state broadcaster, has reached an agreement with FIFA to secure broadcasting rights for the 2026 FIFA World Cup, set to take place in the USA, Canada, and Mexico starting in June. This agreement resolves previous disputes over domestic television rights and extends to future tournaments, including the 2030 men's World Cup and the Women's World Cups in 2027 and 2031. CMG will hold exclusive media rights in mainland China, covering all platforms such as free-to-air television, pay-TV, the internet, and mobile devices. CMG has been a significant partner of FIFA since 1978, and the collaboration aims to deliver a high-quality viewing experience for Chinese football fans. FIFA's secretary general, Mattias Grafstrom, highlighted the importance of CMG's advanced broadcast technology and expressed excitement about enhancing the viewing experience for the 2026 World Cup, which will feature 48 teams for the first time. This partnership is expected to bring the tournament to a wider audience in China, showcasing the passion for football in the country.