At WWDC 2026, Apple introduced a complete overhaul of its voice assistant, Siri, now known as Siri AI. This upgrade aims to enhance the user experience by enabling natural conversations and contextual understanding. Siri AI can remember past interactions, allowing for more fluid conversations. A standout feature is the introduction of a dedicated Siri app, which transforms Siri from a simple voice assistant into a platform where users can manage conversations and tasks more effectively. Siri can now also analyze content displayed on devices, making it easier for users to get assistance without lengthy explanations. Additionally, the assistant can handle multi-step tasks across various applications, significantly improving efficiency. Other enhancements include the ability to proofread and suggest edits while writing, and improved search capabilities across messages and emails. With these advancements, Apple is positioning Siri as a more relevant and competitive player in the AI assistant market, particularly against rivals like ChatGPT and Gemini.