During the Worldwide Developers Conference (WWDC) 2026 in Cupertino, California, Apple unveiled a major redesign of Siri, its virtual assistant, enhancing its ability to engage in natural conversations and utilize personal user context. This update is part of Apple's strategy to compete with AI-powered assistants like OpenAI's ChatGPT and Google's Gemini. The new Siri will feature a dedicated app with a revamped interface, allowing it to execute multiple tasks with a single command. Apple is also introducing child safety features to help parents monitor their children's online activities. The collaboration with Google on AI models is a significant step, as it aims to integrate advanced AI capabilities across its ecosystem of over 2.5 billion devices. Craig Federighi, Apple's senior vice president of software engineering, highlighted the importance of user-centric AI, criticizing competitors for pursuing technology without clear benefits for users. The success of this initiative will depend on developer support for Apple's App Intents system, which is crucial for integrating Siri with third-party applications. As Tim Cook transitions to a new role, incoming CEO John Ternus faces the challenge of demonstrating how AI can enhance consumer experiences and drive iPhone sales.