Lord Grade, the former chairman of Ofcom, has criticized rival broadcasters for feeling 'embarrassed' by the success of GB News. He argues that this embarrassment stems from GB News's focus on topics such as immigration and Brexit, which resonate with a significant portion of the electorate that feels unrepresented by traditional media outlets like the BBC. In an interview with Politics Home, Grade stated that GB News is unfairly criticized for its distinct editorial agenda, which he believes reflects the concerns of a large swathe of voters. He emphasized that all news organizations, including the BBC, Sky, and ITN, make editorial choices about which stories to cover and how to present them. Grade asserted that just because GB News's agenda differs from that of its competitors does not make it wrong. He also addressed concerns raised about Ofcom's regulatory approach to GB News during his leadership, affirming that the same rules apply across all broadcasters. Overall, Grade's comments highlight the ongoing debate about media representation and the diversity of viewpoints in news coverage.