GameStop has made an unsolicited bid of $55.5 billion to acquire eBay, asserting that the online marketplace has been underperforming and overspending on sales and marketing. GameStop's Chairman and CEO, Ryan Cohen, argues that the integration of eBay with GameStop's 1,600 U.S. retail locations would create a robust network for item authentication, fulfillment, and live commerce. Despite this ambitious proposal, skepticism surrounds GameStop's ability to finance the acquisition, especially given that eBay's market capitalization is over four times greater than that of GameStop. Cohen plans to lead the combined company if the deal goes through, emphasizing a performance-based compensation structure. Currently, GameStop is facing challenges, having closed approximately 470 stores in the U.S. in early 2026 and 590 stores in 2024. As a result, GameStop's stock has recently declined, while eBay's shares have seen an increase.