Champagne sales have experienced a significant decline, with shipments from France dropping nearly 10% to 271 million bottles in 2022, the second consecutive year of falling sales. The downturn is attributed to inflation and a general sense of gloom among consumers globally. In France, sales dipped 7%, totaling 118 million bottles, as the domestic market struggles with economic and political uncertainties, including a recent hung parliament following a snap election. LVMH, the world's largest Champagne producer, indicated a 15% decline in sales for the first half of 2023. Co-president of Comité Champagne, Maxime Toubart, noted that the current global situation, marked by geopolitical conflicts and economic instability, has dampened consumers' celebratory spirits. In response to changing consumer preferences, some Champagne houses are adopting sustainable farming practices to attract environmentally conscious buyers.