Cloudflare reports a significant shift in web traffic dynamics, with automated bots now generating approximately 57% of traffic to websites, surpassing human users who account for 43%. CEO Matthew Prince described this as a pivotal moment in internet history, noting that he had anticipated this change would not occur until 2027. The rapid growth of AI agents, which can efficiently browse and process vast amounts of web content, is driving this trend. As a result, much of the current web activity is now machine-to-machine traffic, raising concerns about the future of the internet's advertising model since bots do not interact with ads. This shift has reignited discussions about the “dead internet theory,” which posits that a significant portion of online activity is now generated by bots and AI systems. Additionally, a 2024 Pew Research Center study highlighted that 38% of webpages from 2013 are no longer available, suggesting a transformation of the web from a space designed for human interaction to one increasingly dominated by automated systems.