Evin McMullen, co-founder and CEO of Billions Network, expressed significant concerns regarding the impact of AI agents on the traditional advertising revenue model of major tech companies like Google and Facebook. In an interview at the Proof of Talk conference in Paris, she noted that as AI agents increasingly scrape and summarize web content, non-human traffic is now surpassing human engagement, threatening the foundational business model of display advertising. McMullen stated that tech giants are 'terrified' and face an existential threat as these agents do not respond to visual ads, which undermines their revenue streams. The Billions Network, which provides cryptographic tools to over 9,000 developers, is positioning itself as a crucial infrastructure provider for AI agents. This shift is not just a technical challenge; it raises questions about the accountability of automated interactions, with over half of online engagements driven by unaccountable bots. As this transformation unfolds, McMullen and other industry leaders emphasize the urgent need for adaptation among legacy digital frameworks.