According to Binance Research, the cryptocurrency landscape is undergoing a significant transformation, moving beyond traditional trading into diverse financial ecosystems. The report, titled “Superapps Expand Crypto’s Pie,” identifies a structural shift where crypto platforms are integrating payments, tokenized assets, artificial intelligence, and social features. The addressable market for crypto is expanding, with current estimates placing crypto exchanges at a $55 billion market, while adjacent sectors like global financial services and payments represent untapped opportunities worth approximately $36 trillion and $788 billion, respectively. The rise of stablecoins, with a circulating supply exceeding $320 billion and monthly on-chain volumes reaching $7.2 trillion, is a key driver of this evolution. Regulatory frameworks, such as the GENIUS Act, are also evolving to support this model, allowing for a broader range of products to be offered under a single license. The report concludes that the next phase of growth for crypto may stem from expanding into payments and real-world assets, rather than solely focusing on trading.