Pune's Historic Perfume Makers: A Legacy of Fragrance and Tradition
Hidden Stories: Pune’s oldest perfumers who once served the Nawab of Hyderabad
The Indian Express
Image: The Indian Express
Damodardas Sugandhi, a family-run perfume business in Pune, India, traces its roots back to the early 19th century. Initially serving the Nawab of Hyderabad, the brand now adapts traditional scents for modern tastes while maintaining a commitment to sustainability and natural ingredients.
- 01The business was officially founded in 1872 but has roots dating back to 1820.
- 02Damodardas Sugandhi's incense gained popularity during the Peshwa era and reached international markets by the 1920s.
- 03The sixth generation of the Sugandhi family continues to innovate while preserving traditional fragrance-making techniques.
- 04The business has adapted to modern consumer preferences, focusing on sustainable and natural products.
- 05Online sales now contribute to 30% of total revenue, reflecting changing market dynamics.
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Damodardas Sugandhi, a perfume and incense business in Pune, India, was established on April 10, 1872, but its origins trace back to the early 1800s. Originally from Vadnagar, Gujarat, the family transitioned from banking to incense-making, leveraging connections in the Peshwa era. Their products gained immense popularity, even reaching the Nawab of Hyderabad. By the 1920s, the business expanded internationally, exporting to London and adapting to modern fragrance trends. Today, led by Devendra Tribhuvan Das Sugandhi, the sixth generation continues to innovate while staying true to traditional methods. The company focuses on natural ingredients and sustainable practices, with online sales making up 30% of revenue. As consumer preferences shift, the Sugandhi family is committed to preserving their legacy while appealing to younger audiences.
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The Sugandhi family's business not only preserves traditional craftsmanship but also contributes to the local economy by employing local artisans and adapting to market trends.
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