North Carolina's blueberry crops are facing a new threat from the longhorn beetle Prionus imbricornus, which has been documented for the first time feeding on the roots of blueberry bushes. This beetle, along with its larvae, can cause significant damage to the plants, which are a vital part of the state's agriculture, valued at approximately $70 million. The identification of P. imbricornus is critical, as previous assumptions about pest species could lead to ineffective management strategies. Researchers employed black panel traps and genetic barcoding to confirm the presence of this species, achieving a match with 98-99% accuracy. The discovery is a double-edged sword; while it is crucial to know the specific pest affecting crops, there are currently no insecticides approved for use against this beetle in blueberries. To combat this, entomologists at North Carolina State University are initiating insecticide trials to find effective treatments that could limit larval development and protect the blueberry industry from further damage.