The Bombay High Court has temporarily restrained the dissemination of a social media advertisement that allegedly disparaged a product from Asian Paints, the largest paint manufacturer in India by sales and market capitalization. Asian Paints filed the complaint against Namgial Enterprise and named Berger Paints India as a respondent, along with Meta Platforms, which owns WhatsApp. The contentious advertisement, titled 'Drishyam Series - Episode 1', features a comparison of Asian Paints' 'Apcolite Shyne All Protek' emulsion with Berger's Easy Clean paint, suggesting that the latter outperforms the former in stain resistance. Justice Arif Doctor emphasized the need for immediate action due to the covert nature of the ad's circulation on WhatsApp and social media, stating that prior notice to the defendants could defeat the purpose of granting interim relief. The court is scheduled to hear the matter again on June 22.