WiiM has officially entered the soundbar market with the launch of the WiiM Bar, which promises to deliver both cinematic immersion and high-fidelity music performance. According to Dr. Lifeng Zhao, CEO of WiiM, this product represents a natural extension of their ecosystem, aiming to enhance the home audio experience. The WiiM Bar features a sophisticated 3.0.2-channel setup powered by an eight-driver array, including front mid-woofers, tweeters, and height drivers designed to create an immersive overhead sound experience. It supports Dolby Atmos and DTS:X, offering a wide range of surround sound options. Users can connect the soundbar to other WiiM products via the WiiM Home App, which also provides access to various streaming platforms and EQ settings. The device is equipped with an HDMI port that supports eARC, making it compatible with modern TVs. The WiiM Bar will be available for pre-order at £449 / $479, directly competing with the Sonos Beam Gen 2, known for its compact design and effective Dolby Atmos performance. With its unique design and sound capabilities, the WiiM Bar aims to carve out a niche in the competitive soundbar market.