TikTok Dominates Teen Online Activity, Claiming 25% of Their Time
Teens aged 12-17 spend 25% of online time on TikTok — Mediascope
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At the St. Petersburg International Economic Forum, Mediascope CEO Ruslan Tagiev revealed that teenagers aged 12-17 dedicate 25% of their online time to TikTok, making it the leading platform for this age group. In contrast, VKontakte remains the most popular social network overall.
- 01Ruslan Tagiev is the CEO of Mediascope.
- 0225% of online time for teens aged 12-17 is spent on TikTok.
- 03TikTok is identified as the leading platform for teenagers.
- 04VKontakte is the most popular social network among the general population.
- 05The statement was made during the St. Petersburg International Economic Forum.
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At the St. Petersburg International Economic Forum, Ruslan Tagiev, CEO of Mediascope, highlighted that teenagers aged 12 to 17 allocate 25% of their online time to TikTok, establishing it as the dominant platform for this demographic. This statistic underscores TikTok's significant influence on youth media consumption. In contrast, VKontakte remains the most popular social network among the general population, indicating a broader appeal beyond just teenagers. Tagiev's remarks reflect the changing landscape of social media usage among younger audiences, emphasizing the importance of platforms like TikTok in shaping their online experiences.
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