A recent study by the University of Toronto highlights a 42% decline in visits to U.S. metropolitan areas by Canadians last year, a significant drop compared to official statistics that show a 25% decrease in Canadians entering the U.S. The research, which analyzed cellphone activity, identified Myrtle Beach, South Carolina, as the hardest hit, with a 65% reduction in Canadian visitors. Other cities like Yuma, Arizona, and San Francisco also experienced declines exceeding 50%. The study attributes this downturn to escalating political and trade tensions, including tariffs and immigration policies introduced during President Donald Trump's administration. In response, U.S. tourism officials, particularly in Florida, are reaching out to Canadian counterparts to encourage travel, with some casinos in Las Vegas offering promotions to attract visitors. The findings suggest that not only leisure travel but also business-related visits to major economic centers are decreasing, indicating a shift in travel preferences amid economic uncertainties.