Agoda has reported a notable rise in interest for South Korea's filming locations, particularly in Yeongwol, Goryeong, Yesan, Suwon, and Jangheung, as screen tourism gains traction. The phenomenon is fueled by the global popularity of K-dramas, K-movies, and K-pop, leading travelers to seek out destinations featured in their favorite productions. Yeongwol, a key location for the blockbuster 'The King's Warden', saw a 190% increase in accommodation searches from January to April. Goryeong also benefited, with searches doubling due to its appearance in various K-dramas. Yesan's accommodation searches rose by 35%, largely attributed to the horror film 'Salmokji: Whispering Water'. Suwon and Jangheung recorded increases of 21% and 18%, respectively, showcasing the diverse filming spots available. Jay Lee, Regional Director at Agoda, emphasized the economic benefits of screen tourism, which is encouraging travelers to explore these emerging local hotspots.