Agoda Highlights South Korea's Rising Screen Tourism Destinations
Ready, Travel!: Agoda Showcases South Korea's Iconic Screen Tourism Destinations

Image: Pr Newswire Apac
Agoda reports a surge in interest for South Korea's filming locations like Yeongwol, Goryeong, Yesan, Suwon, and Jangheung, driven by the popularity of K-dramas and K-movies. Accommodation searches have significantly increased, showcasing the impact of screen tourism on travel trends.
- 01Yeongwol saw a 190% increase in accommodation searches after the success of 'The King's Warden'.
- 02Goryeong's accommodation searches doubled year-over-year, highlighting its appeal from K-dramas.
- 03Yesan recorded a 35% increase in searches, driven by the horror film 'Salmokji: Whispering Water'.
- 04Suwon experienced a 21% rise in accommodation searches due to its appearances in multiple popular K-dramas.
- 05Jangheung's accommodation searches increased by 18%, featuring unique sites like the former Jangheung Prison.
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Agoda has reported a notable rise in interest for South Korea's filming locations, particularly in Yeongwol, Goryeong, Yesan, Suwon, and Jangheung, as screen tourism gains traction. The phenomenon is fueled by the global popularity of K-dramas, K-movies, and K-pop, leading travelers to seek out destinations featured in their favorite productions. Yeongwol, a key location for the blockbuster 'The King's Warden', saw a 190% increase in accommodation searches from January to April. Goryeong also benefited, with searches doubling due to its appearance in various K-dramas. Yesan's accommodation searches rose by 35%, largely attributed to the horror film 'Salmokji: Whispering Water'. Suwon and Jangheung recorded increases of 21% and 18%, respectively, showcasing the diverse filming spots available. Jay Lee, Regional Director at Agoda, emphasized the economic benefits of screen tourism, which is encouraging travelers to explore these emerging local hotspots.
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The rise in screen tourism is boosting local economies by increasing accommodation searches and attracting visitors to lesser-known destinations.
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