Lenskart Faces Backlash as Shefali Vaidya Critiques Ongoing Ad Campaign Amid Controversy
‘Shamelessness After Outrage’: Shefali Vaidya Slams Lenskart as Ad Campaign Continues Amid ‘Grooming Guide’ Row
News 18
Image: News 18
Lenskart is under fire for continuing its ad campaign despite backlash over an alleged internal grooming guide that restricted Hindu symbols. Shefali Vaidya criticized the brand's actions, prompting divided reactions on social media. The controversy highlights ongoing tensions regarding religious representation in corporate policies.
- 01Lenskart continues its ad campaign despite public outrage over an internal grooming document.
- 02Shefali Vaidya criticized the brand for its apparent disregard for the controversy.
- 03The grooming guide allegedly restricted Hindu symbols while permitting others.
- 04Lenskart's CEO stated the document was outdated and not part of current policy.
- 05Social media reactions are polarized, with calls for boycotts and support for the brand.
Advertisement
In-Article Ad
Lenskart, an eyewear retailer in India, is facing renewed criticism for continuing its advertising efforts amid a controversy stemming from an alleged internal grooming guide. This guide reportedly allowed certain religious attire, such as hijabs and turbans, while restricting Hindu symbols like bindis and tilaks. Despite a public apology from CEO Peyush Bansal, the backlash has intensified, particularly after author Shefali Vaidya condemned the brand's ongoing promotions, questioning their timing and intent. Vaidya's comments have sparked a heated discussion online, with many users echoing her concerns and calling for a boycott of Lenskart products. Some users, however, defended the brand, questioning the validity of the criticism. The controversy began when screenshots of the grooming document circulated, leading to significant backlash and calls for action. Lenskart has since clarified that the document is outdated and emphasized its respect for all faiths, allowing employees to express their beliefs. The situation continues to evolve as public sentiment remains divided.
Advertisement
In-Article Ad
The ongoing backlash against Lenskart may affect its sales and brand reputation, particularly among Hindu consumers who feel marginalized by the company's policies.
Advertisement
In-Article Ad
Reader Poll
Do you believe companies should restrict religious symbols in the workplace?
Connecting to poll...
Read the original article
Visit the source for the complete story.


&w=1200&q=75)
