Real estate firms are adapting their strategies by aligning property listings with tech IPO schedules rather than the traditional Wall Street bonus season. Ryan Serhant, founder and CEO of Serhant, highlighted this shift, noting that the ultra-wealthy continue to accumulate wealth, driving demand for limited beachfront properties in locations like Miami and Palm Beach. The market has seen unprecedented sales, including a record $225 million home in Naples, Florida, and numerous nine-figure transactions becoming commonplace. In early 2026, luxury home sales in San Francisco surged by 22% year-over-year, with median prices reaching $6.8 million. This trend is also evident in quieter regions like Montana, where tech buyers are seeking expansive land for privacy and future development. Serhant has adjusted his marketing approach to cater to this new buyer class, utilizing quick social media videos instead of lengthy tours, resulting in properties selling much faster than before. The demand for ultra-luxury real estate remains robust, fueled by the appeal of low-tax states like Florida.