Apple's Formula 1 Broadcast Rights Aspirations Hit a Setback in the UK and Italy
Apple won't be able to get F1 rights for the UK and Italy for at least six years
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Apple has secured Formula 1 broadcast rights in the US starting in 2026 through its Apple TV+ service. However, it will not be able to acquire rights in the UK and Italy until at least 2034, as Sky has renewed its contracts in these regions, significantly limiting Apple's international expansion plans.
- 01Apple has obtained Formula 1 broadcast rights in the US starting in 2026.
- 02Sky has renewed its broadcasting agreements for F1 in the UK, Ireland, and Italy.
- 03The contracts extend through 2034 in the UK and Ireland and through 2032 in Italy.
- 04Sky's deal is valued at approximately $270 million annually, totaling about $1.35 billion.
- 05Apple's potential international expansion into F1 broadcasting is significantly hindered.
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Apple has secured the broadcast rights for Formula 1 in the United States, set to begin in the 2026 season via its Apple TV+ streaming service. However, the tech giant's ambitions to expand into major international markets like the UK and Italy have been thwarted. Sky has renewed its broadcasting agreements for Formula 1 in these regions, locking in exclusive rights through 2034 in the UK and Ireland and through 2032 in Italy. The renewed contracts are valued at approximately $270 million annually, amounting to around $1.35 billion over their duration. This development significantly limits Apple's ability to compete in these lucrative markets.
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The renewal of Sky's broadcasting rights for Formula 1 means that fans in the UK and Italy will continue to watch the races on Sky, limiting options for viewers who may prefer streaming services like Apple TV+.
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