The TATA IPL 2026 has set a new benchmark in its history, achieving a cumulative reach of 1.06 billion screens across both digital and linear television, representing a 7% increase from the previous season. The average match reach has also improved to 277 million, a 6% increase year-on-year. This season has seen a remarkable surge in Connected TV (CTV) viewership, which has grown by 26% compared to last year, with consumption rising 20%. JioStar's innovative 'Champions Wali Feed' has been introduced, featuring insights from former cricket stars like Ravichandran Ashwin and Suresh Raina, enhancing the viewing experience. Additionally, the tournament has attracted 125 new advertisers, showcasing its increasing commercial viability. Linear television continues to be a significant contributor, with expectations to surpass 500 million viewers as the tournament progresses.