Shares of Adidas increased by 2% to $139.2 on the Frankfurt stock exchange following a historic milestone in athletics. Kenya's Sabastian Sawe became the first athlete to finish a marathon in under two hours, clocking in at 1:59:30 during the London Marathon while wearing Adidas' Adizero Adios Pro Evo 3 shoes. This achievement not only highlights Sawe's remarkable performance but also marks a significant moment for Adidas in its competition with Nike, which has previously attempted similar breakthroughs without official record recognition. Sawe's record surpasses the previous world record of 2:00:35, set in October 2023 by the late Kelvin Kiptum. Additionally, Yomif Kejelcha finished second in his marathon debut, and Tigst Assefa set a new women-only world record, both sporting the same Evo 3 model. Adidas general manager Patrick Nava expressed pride in the athletes' achievements, emphasizing the brand's commitment to innovation.