Myntra is set to launch the 24th edition of its End of Reason Sale (EORS) on May 29, showcasing over 6 million styles from 15,000 emerging brands, including 5,000 debuting at the event. This initiative aims to boost visibility and sales for new brands while providing consumers with a diverse selection across fashion, beauty, and lifestyle categories. Popular brands such as Levi's, Nike, and L'Oreal are anticipated to attract significant customer interest. The sale will also feature 100+ new brands, including Kate Spade and Longchamp, enhancing the shopping experience. Myntra's loyalty program allows early access to EORS for members at Rs 9 and Rs 19 for non-members, with additional discounts and offers available. Furthermore, the introduction of M-Now, Myntra's hyper-speed delivery service, will facilitate rapid order fulfillment in 11 cities, ensuring customers can receive their purchases within just 30 minutes. This edition of EORS is expected to be a major driver of growth for emerging brands and a highlight of India's digital commerce landscape.