Amazon's Device Chief Dismisses Plans for New Smartphone
Amazon devices chief says a new smartphone is “just not the goal”
Ars Technica
Image: Ars Technica
Amazon's head of devices, Panos Panay, clarified that the company is not focused on developing a new smartphone, despite previous reports. He emphasized that there is no clear path for such a device and highlighted the importance of exploring other innovative form factors.
- 01Amazon is not currently pursuing a new smartphone, according to Panos Panay.
- 02The company previously launched the Fire Phone in 2014, which was discontinued due to poor sales.
- 03Panay acknowledged ongoing rumors but stated that building a new phone is not a priority.
- 04He emphasized the need to focus on innovative form factors rather than smartphones.
- 05Panay's comments suggest Amazon is taking a cautious approach to new device development.
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In a recent interview with the Financial Times, Panos Panay, Amazon's head of devices and services, stated that developing a new smartphone is not a priority for the company. This follows earlier reports suggesting Amazon was working on a phone codenamed Transformer, which would utilize Alexa as an operating system. However, Panay clarified that there is no clear path for such a device, referencing Amazon's previous experience with the Fire Phone, which was discontinued after just a year due to disappointing sales. He emphasized the importance of focusing on innovative form factors instead, indicating that Amazon currently sees no need to enter the smartphone market. Panay's insights reflect a cautious and strategic approach to device development, prioritizing other opportunities over a new phone.
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