In a recent interview with the Financial Times, Panos Panay, Amazon's head of devices and services, stated that developing a new smartphone is not a priority for the company. This follows earlier reports suggesting Amazon was working on a phone codenamed Transformer, which would utilize Alexa as an operating system. However, Panay clarified that there is no clear path for such a device, referencing Amazon's previous experience with the Fire Phone, which was discontinued after just a year due to disappointing sales. He emphasized the importance of focusing on innovative form factors instead, indicating that Amazon currently sees no need to enter the smartphone market. Panay's insights reflect a cautious and strategic approach to device development, prioritizing other opportunities over a new phone.