Gemma Collins Sparks Controversy in Department of Education Collaboration Video
'What are we doing to help the children?': Gemma Collins features in collaboration video with the Department of Education sending the internet into meltdown

Image: Mail Online
Reality TV star Gemma Collins collaborated with the UK Department for Education in a video that raised eyebrows online. In the clip, Collins, dressed in a provocative school uniform, questions Education Secretary Bridget Phillipson about support for children, leading to mixed reactions from the public and political figures.
- 01The video features Gemma Collins in a provocative school uniform, raising questions about educational support.
- 02The Department for Education plans to spend £350,000 on influencer marketing from 2024 to 2025, the highest among government branches.
- 03Collins was not compensated for her appearance in the video, according to a DfE spokesperson.
- 04Public reactions were polarized, with some criticizing the collaboration while others defended Collins.
- 05The DfE announced that Collins will continue to produce content for her own channels related to education.
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The UK Department for Education (DfE) recently collaborated with reality TV star Gemma Collins in a video that has sparked significant online debate. In the 18-second clip, Collins, known for her role on 'The Only Way is Essex' (TOWIE), dresses in a risqué school uniform and questions Education Secretary Bridget Phillipson about what is being done to support children. The video, set to music from 'The Devil Wears Prada,' shows Collins engaging with DfE staff and has been met with mixed reactions. Critics have questioned the appropriateness of the collaboration, with comments suggesting that there are more qualified individuals to discuss educational issues. Despite the backlash, Collins's fans defended her, expressing excitement over her return to screens. The DfE plans to spend £350,000 on influencer marketing over the next two years, the largest budget allocated by any government branch. Notably, Collins was not paid for her participation, and the DfE stated that she would continue to create content for her own channels on education topics. This initiative reflects the government's effort to engage with younger audiences through social media.
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This collaboration aims to engage younger audiences in discussions about education, potentially influencing public perception and policy.
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