The UK Department for Education (DfE) recently collaborated with reality TV star Gemma Collins in a video that has sparked significant online debate. In the 18-second clip, Collins, known for her role on 'The Only Way is Essex' (TOWIE), dresses in a risqué school uniform and questions Education Secretary Bridget Phillipson about what is being done to support children. The video, set to music from 'The Devil Wears Prada,' shows Collins engaging with DfE staff and has been met with mixed reactions. Critics have questioned the appropriateness of the collaboration, with comments suggesting that there are more qualified individuals to discuss educational issues. Despite the backlash, Collins's fans defended her, expressing excitement over her return to screens. The DfE plans to spend £350,000 on influencer marketing over the next two years, the largest budget allocated by any government branch. Notably, Collins was not paid for her participation, and the DfE stated that she would continue to create content for her own channels on education topics. This initiative reflects the government's effort to engage with younger audiences through social media.