LaGuardia Airport in New York has introduced 'Bridget,' a life-sized hologram concierge, to assist travelers as the busy summer season approaches. Located in Terminal B, Bridget provides real-time directions and guidance to essential areas such as gates, lounges, and baggage claim. Powered by Proto's hologram technology and Holomedia's AI Concierge Wayfinder application, Bridget engages travelers in natural conversations, offering a more interactive experience than traditional digital greeters. Fluent in English and Spanish, Bridget is expected to add more languages in the future. LaGuardia Gateway Partners has clarified that the hologram is designed to supplement human staff, addressing concerns about AI replacing jobs. Glenn E. Smith, Spatial Computing XP Architect, noted the importance of technologies that enhance operational efficiency while creating memorable journeys for passengers. David Nussbaum, founder of Proto Hologram, highlighted that Bridget provides personalized information that surpasses static signage and video screens. Currently, only one hologram is operational, but plans are underway to deploy two additional units in each of the terminal's concourses.