Uber announced significant updates at its Go-Get event in New York, allowing users to book hotels directly through its app via a partnership with Expedia Group, offering access to over 700,000 hotels. Users can filter options based on price, ratings, and amenities. CEO Dara Khosrowshahi emphasized that Uber is evolving into a comprehensive app for various services. Additionally, Uber is introducing AI-powered voice booking for rides, enhancing user convenience. The Uber One subscription service, priced at $9.99 per month, offers members a 20% discount on select hotels and 10% back in credits. This expansion into hotel bookings and AI features positions Uber to compete with platforms like Airbnb and Booking Holdings, as it aims to become a one-stop travel service. The company is also set to launch vacation rentals with Vrbo later this year, further broadening its offerings.