Netflix Appoints New Content Strategy Lead for Spain, Italy, and France
Netflix Hires Content Strategy Lead For Spain, Italy, France

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Netflix has appointed Gabriella Carriere as the Director of Content Programming Strategy & Operations for Spain, Italy, and France. Previously the Group Head of Strategy & New Business at Fremantle, Carriere brings extensive experience to Netflix, which has seen significant success in these markets with popular shows like 'Money Heist' and 'Lupin.'
- 01Gabriella Carriere's role is newly created, reflecting Netflix's focus on these key markets.
- 02Carriere previously worked at Fremantle, known for producing 'Too Hot to Handle' for Netflix.
- 03She has a solid background at Sky Italia, where she advanced from Strategy Manager to senior director.
- 04Lina Brounéus, Netflix EMEA's VP of Content Programming Strategy & Operations, expressed enthusiasm for Carriere's appointment.
- 05Netflix's success in Spain, Italy, and France includes major hits like 'Money Heist' and 'Lupin.'
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Netflix has strengthened its content strategy team by hiring Gabriella Carriere as the Director of Content Programming Strategy & Operations for Spain, Italy, and France. Carriere, who joined earlier this month, previously served as the Group Head of Strategy & New Business at Fremantle, a company recognized for producing popular shows like 'Too Hot to Handle' for Netflix. Her extensive experience also includes five years at Sky Italia, where she rose from Strategy Manager to senior director within the marketing and commercial division. Lina Brounéus, Netflix's VP of Content Programming Strategy & Operations for Europe, the Middle East, and Africa (EMEA), welcomed Carriere, highlighting her passion for content and extensive industry experience as key assets for Netflix. Carriere expressed her excitement about joining Netflix at a pivotal time and her gratitude for the trust placed in her. Netflix has achieved notable success in these three countries, with major hits such as 'Money Heist' from Spain and 'Lupin' from France. The appointment of Carriere underscores Netflix's commitment to enhancing its content strategy in these vital European markets, where creative and commissioning teams are already in place.
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The appointment of Carriere may lead to more tailored content strategies that resonate with audiences in Spain, Italy, and France, potentially increasing Netflix's market share in these regions.
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