Gajendra Singh Shekhawat: PM Modi is India's New Brand Ambassador
From Mahatma Gandhi to Narendra Modi: India's biggest brand ambassador now is the Prime Minister, says Shekhawat
Image: The Economic Times
Union Minister Gajendra Singh Shekhawat asserts that Prime Minister Narendra Modi has replaced Mahatma Gandhi as India's primary global brand ambassador. He emphasizes the transformation in India's international image and the importance of culture and tourism in enhancing this identity.
- 01Shekhawat claims that until 10-15 years ago, India's global identity was largely associated with Mahatma Gandhi.
- 02The minister believes that PM Modi's leadership has significantly improved India's image abroad, resulting in positive recognition from people worldwide.
- 03Shekhawat anticipates that foreign tourist arrivals in India will increase from 10 crore to 100 crore by 2047.
- 04He argues that tourism should be treated as strategically important as the IT sector in India's economy.
- 05The branding of India's tourism is evolving from 'Incredible India' to 'Inevitable India' under Modi's leadership.
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In a recent interview, Union Minister Gajendra Singh Shekhawat highlighted a significant shift in India's global identity, stating that Prime Minister Narendra Modi has become the country's foremost brand ambassador, replacing Mahatma Gandhi. Shekhawat noted that until 10-15 years ago, many Indians abroad hesitated to identify themselves as such, often introducing themselves as Asians. However, he asserts that Modi's leadership has transformed this perception, leading to a more confident and positive recognition of India around the world. The minister emphasized that India's culture, heritage, and cuisine also play crucial roles in shaping its identity. He predicts a dramatic increase in foreign tourist arrivals, estimating growth from 10 crore to 100 crore by 2047, and argues for tourism to be regarded with the same strategic importance as the IT sector. Shekhawat concluded by stating that India's tourism branding is evolving from 'Incredible India' to 'Inevitable India', reflecting the country's growing global stature.
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The shift in India's global branding under PM Modi is expected to significantly enhance tourism, impacting local economies reliant on foreign visitors.
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