Dua Lipa, the British pop star, has initiated legal action against Samsung Electronics, seeking $15 million in damages for allegedly using her image on cardboard TV boxes without authorization. The lawsuit was filed in a federal court in California and centers around a photo taken at the 2024 Austin City Limits music festival. According to the complaint, Lipa asserts that she is the sole owner of the image and became aware of its unauthorized use in July 2025. Despite her repeated requests for Samsung to cease using her likeness, the company allegedly continued its marketing efforts, which Lipa claims misled consumers into believing she endorsed their products. The lawsuit highlights the impact of this infringement on Lipa's brand, noting that social media users expressed their intent to purchase Samsung TVs solely due to her image on the packaging. Lipa is seeking not only monetary compensation but also a permanent injunction to prevent any future unauthorized use of her image.